To showcase YouTube’s commitment to sustainability efforts, our team launched the #UnFckItChallenge on YouTube Shorts to encourage creators to share how they’re addressing climate change. I helped lead our efforts to partner with Creators like Hammy and Olivia, Frederic Chen, and TootyMcNooty, who each added their own unique style to the challenge to build buzz and drive participation.
Watch the kickoff video featuring Mark Rober and Mr. Beast here.
RELEASED is YouTube’s weekly music video premiere party. The show features a new artist counting down to the release of their new music video.
One of my personal favorite launches was the Season 2 finale featuring BTS. I worked with the band’s team to create a promotional thread featuring exclusive selfies from each of the members here.
The Streamy Awards honor excellence in online video content — as well as the creators behind it all — in more than 45 categories.
To drive live conversation around the show and reach a Gen Z audience, our team collaborated with the one and only Saint Hoax, a popular Instagram account that often posts about the best of pop culture.
View the carousel of memes here.
To further recognize excellence in online video, I led our team’s efforts to partner with creators to develop short-form content to drive further awareness for the awards show.
Creators like LeendaDong, SeanDoesMagic, and Karl Jacobs were among those who made custom videos for this activation.
To celebrate Pride Month, YouTube Originals developed a five-hour livestream celebration featuring Olly Alexander, Mawaan Rizwan, Elton John, David Furnish, Trixie Mattel, and Demi Lovato. I developed social assets and provided live social coverage of the celebration.
YouTube’s kickoff post can be found here.
Black Renaissance is a journey through Black history to celebrate the creatives and history-makers who shaped the world. I developed social posts for YouTube as well as toolkits for talent included within the special.
YouTube’s premiere post can be found here.
In this fearless documentary series, Demi Lovato and her family and friends candidly open up for the first time about what led to her near-fatal overdose. I developed social posts for YouTube as well as talent toolkits for the documentary subjects.
YouTube’s premiere day post can be found here.
To drive further awareness and conversation around the Demi Lovato: Dancing with the Devil docuseries, I created an influencer gifting package that was sent to Demi’s wide celebrity network.
Khloe Kardashian (above) and Christina Aguilera were among those who posted about receiving a kit.